Challenge start date: October 26, 2026

Challenge end date: January 3, 2027

Open to participants worldwide

Stop waiting for January to start.

Project 2027: The Head Start is a 10-week challenge designed to help you build your glutes, drop body fat, lean out, and get stronger so you can walk into the new year already ahead.

Most people spend the final months of the year putting their goals off, losing their routine, and promising they’ll start over in January. This challenge is your opportunity to do the opposite. Over the next 10 weeks, you’ll build momentum, create structure, and prove to yourself what can happen when you stop waiting and actually follow through.

YOUR 10-WEEK TRAINING PLAN

You’ll have five workouts available each week, including four main training days and one optional bonus day:

• Two lower-body days focused on building and shaping your glutes
• One upper-body day focused on strength and definition
• One full-body day to bring everything together
• One optional conditioning, core, and mobility day to improve endurance, strengthen your midsection, and help your body move and feel better

The four main workouts are the foundation of your week. The fifth workout is there when your schedule, recovery, and fitness level allow for it. This gives you enough structure to make real progress without creating an all-or-nothing routine you can’t maintain.

The workouts are progressive, so you won’t simply repeat the same routine for 10 weeks. You’ll have a clear plan that helps you improve your strength, technique, and overall performance as the challenge continues.

WHAT YOU’LL RECEIVE

Inside the challenge, you’ll have:

• 10 weeks of structured training
• Five workouts available each week
• Four staple training days and one optional bonus day
• Clear sets, reps, and exercise instructions
• Video demonstrations for every movement
• Modifications to meet you at your current fitness level
• Built-in mobility work
• Progress tracking so you can see how far you’ve come
• A complete schedule so you never have to wonder what to do next

Everything is laid out for you. Your job is to show up, follow the plan, and give each week your best effort.

THIS CHALLENGE IS FOR YOU IF…

You want to build and shape your glutes, lose body fat, become stronger, or feel more confident in your body. It’s also for you if you’re tired of starting and stopping, feel unsure about what to do in the gym, or need a structured plan to help you stay consistent.

You don’t need to be advanced or already in your best shape. You just need to be ready to commit to yourself for the next 10 weeks.

THIS ISN’T ABOUT DOING THE MOST

You don’t need extreme workouts, an all-or-nothing mindset, or a perfect 10 weeks to make progress. You need the right plan, consistent effort, and the willingness to keep showing up even when motivation isn’t there.

Whether your biggest goal is losing weight, building your glutes, getting stronger, or simply feeling more confident in your body, these 10 weeks are about creating real momentum and proving to yourself what can happen when you actually stick to the plan.

Most people will wait until January 1st to get serious.

You’ll already be 10 weeks ahead.

Challenge start date: October 26, 2026

Challenge end date: January 3, 2027

Open to participants worldwide