Solin is working with more creators to help them create, design, launch & sell their own cookbooks & nutrition guides, now with our Emmy-nominated Head of Content, Nate Becker, who has shot with Gordon Ramsay. One of the main ways fitness creators have added value and made money over time is through fitness programs & online coaching. If you scan the fitness industry, nearly every online trainer, creator, influencer seems to be selling a fitness program. As the space has continued to evolve ove
We sent this message to the creator's on the platform...so we figured we would share it with the world as well. Hey, I am emailing today about something really exciting. But first, I want to say thank you to all of our creators for making these past few years so special. Over the past five years, we’ve worked really hard with all of you, the amazing creators on this platform, to help people be healthier. Together we’ve helped over 378,000 people. 2026 is the year we attempt to push that past 1
Last year, we launched our very first Solin Showdown, and it was a massive success. So this year… we brought it back. Bigger and better. In 2025, we ran our 2nd ever Showdown and invested more than ever before: * $90,000 in cash prizes (up from $50,000 last year) * Over $39,000 invested in Meta ads * Major upgrades in content shoots and platform infrastructure Let’s just say... it worked. What Went Down in the 2025 Showdown This year’s numbers blew us away: * 42 creators participated
If you're a fitness creator in 2025, you're probably feeling it. The overwhelm. The burnout. The never-ending to-do list of posts, product ideas, DMs, emails, community messages, and launch planning. You're not alone. Since 2021, we’ve worked with thousands of creators – and the same three problems show up again and again: 1. Burnout is real – You're doing everything yourself. It's exhausting. 2. Overwhelm is constant – Too many tools, too many strategies. What actually works? 3. Most cre
We started our first ever Solin Showdown in October, working with 28 of our top creator partners. For those of you that don’t know anything about the Solin Showdown - Solin sponsored $50,000 of cash prizes. Consumers could purchase any of the 28 participating challenges to be eligible for the cash prizes. It cost creators nothing to take part, they just had to follow a few marketing guidelines. So let’s get down to the most important question - did the added cash prizes even help? The short an
Why Does Community Matter? Put yourself in your buyers’ shoes. Imagine joining a fitness challenge that is PDF only. No community. No participation from your ‘coach’ Nobody hyping you up. How long would you stick with it? If they offered another challenge 3 months from now, would you buy? Or would you just go back to the old PDF? Or perhaps even forget about the PDF altogether? If you want to retain, if you want to grow → you need to create & cultivate your community. So that your cl
Overview This Solin Spotlight delves into the remarkable story of Pernille, one of our most exciting partners. Pernille has increased her total challenge participants more than 7x so far this year (and it’s only June!). The below Solin Spotlight highlights how Pernille has transformed hundreds of lives through her dedication, passion, and drive. Why does she do it? In her words: "Fitness and self-development have completely changed the way that I live my life and the way I feel on the inside
Hey Creators! We're always looking for ways to help you strengthen your community connections and offer greater value to your members. That's why we're excited to introduce an incredible new feature to the Solin App: Videos in Your Community! What’s New? * Interactive Video Posts: Creators now have the ability to upload video clips (up to 60 seconds) to your communities. This feature is similar to a private instagram story shared directly to your members! At the moment, only creators have t
Hey Creators, We’re always looking for ways to help you connect more deeply with your community and offer even more value to your members. That’s why we’re thrilled to introduce an exciting new feature to your Solin Studio: Recipes for your Membership App. Exclusive Recipe Access Your customers will gain access to a brand-new Recipes Tab when they subscribe to your app membership. Simply upload recipe details with an accompanying picture or video into your studio to share with your customers
Welcome back to the Solin blog! We hope you're loving the latest updates to Solin and we have been working tirelessly to bring you even more improvements. We're thrilled to announce a game-changing new feature for customers: tracking. Weight and Reps Tracking Users can now track their weights, reps, and even make notes on each exercise throughout your challenges. And the best part? This feature is automatically included when programs use Solin Sheets (our latest programming software). A tra
Get Up to Speed with Solin Studio Updates 🚀 Check out the newest features coming to the Solin Studio Hey Creators, We hope you have been enjoying the latest updates to Solin and we have been hard at work to bring you more! Make sure you watch the video referenced above, then read on for more info on the improvements: 1. Solin Sheets * Simplified Programming: Creating and organizing workout programs is now a breeze. You can use our intuitive Sheets builder to program exactl
This post is an update to our post from March 2023 announcing our Cookbook Strategy Team. You can find an abridged version of the previous post from March 2023 at the bottom of this page. In March 2023, we initially launched our cookbook strategy team to help creators launch cookbooks. It's been a fun ride for the past 15+ months, launching 55+ cookbooks with many incredibly talented creators. While it's been an absolute blast for us, we also uncovered some challenges with launching & publishi
Welcome back to part 3 of 3 in our educational series on Selling More Challenges as a Fitness Creator. If you missed either of our previous posts, you can go back and check out Part 1 of 5 on Pre-Launch Strategy or Part 2 of 5 on Launch Strategy. Okay, so now you’ve launched & opened registration for your fitness challenge. What’s next? A VERY common misconception is that the weeks & months after your launch matter less than your launch day. This couldn’t be further from the truth. The MOST
Welcome back to our educational series for fitness creators. If you missed part 1 on pre-launch strategy, you can check it out here: Pt. 1 of 3 Today, it's all about your actual LAUNCH and how to kick things off with a bang. As always, I'll start with two crucial takeaways for this segment: 1. Consistency Matters 2. Invest 5 Minutes To Increase Next 12 Months Sales Here we go. 1) Consistency Matters Contrary to what many believe, launch day isn't necessarily the day you'll see most of y
Welcome to our educational series for creators who want to maximize sales of their fitness challenges. This series is all about sharing little-known tips, tactics, & frameworks to help fitness creators sell more challenges and help more people. For all the posts in this series, I am going to start with 2 memorable takeaways. It’s simple. Literally just remember the two takeaways for each of the 5 posts and you’ll crush it. This first post is all about your pre-launch strategy. But even if yo
This is the first in our series of posts with simpler, more actionable content to help you reach your health goals. So, without further ado, let’s dive in and go through the 5 simple tweaks you can make today to get your body ready for beach season. 1. Eat More Protein: Eating more protein is one of the most important things you can do to lose weight. Protein is more satiating than carbohydrates or fat, which means it can help you feel full and satisfied for longer periods of time. Additiona
Solin is expanding its cookbook strategy team to help more creators design, publish, & distribute their own cookbooks & detailed nutrition guides One of the main ways fitness creators have added value and made money is through fitness programs & online coaching. If you scan the fitness industry, nearly every online trainer, creator, influencer seems to be selling a fitness program. As the space has continued to evolve over the years, it has gotten even more crowded. While this gives consumers
It’s the age-old question we get 10x / day. From casual conversations with creator friends at Gold’s Gym in Venice, to first conversations with potential partners, to weekly or monthly strategy calls we do with our longstanding partners. “My challenge / guide / program / cookbook / [other product] is the best thing since sliced bread. How do I sell more of them?!” The good news is... there’s an answer! In this article, we’re going to cover the 8 proven tactics that ALL creators can do to boos
With the holiday season upon us & the New Year fast approaching, questions are rolling in about the most popular cookbooks on Solin. Check out a sneak peek below into some of our favorite cookbooks & nutrition guides to treat yourself or buy as gifts for the New Year. And keep reading for 3 fresh products launching in the New Year that we’re super excited about! If you have any questions on any of these recommendations, feel free to email support@solinfitness.com and a member of our team will
In this article, we seek to provide a simple overview of creatine and links to valuable resources & discussions around creatine for those who want to dive deeper. What is creatine? Creatine is a compound that is naturally produced in the human body, primarily in the liver, pancreas, and kidneys. It is also found in small amounts in certain foods, such as meat and fish. Creatine is used by the body to produce energy, particularly in muscle tissue. It is most commonly used by athletes and bodybu
We chat about all things Mike’s career, from running Gold’s in the 1990s, to meeting Kobe Bryant & Michael Jordan, to training The Rock, to launching the Ultimate Fitness Program – as written by Solin founder, Mathew Rosenburg When I joined Gold’s Gym in Venice as a member, one of the first people I remembered seeing in the gym was this man that looked like the fittest man on earth. He was decked out in Patriots gear from head to toe, seemed like he knew everybody in the gym, and was throwing
*Containing everything we’ve learned from 100+ fitness challenge launches There are so many different ways for creators to monetize their content, programs, subscriptions, apps, e-books, guides, but one type of offering seems to captivate & inspire an audience unlike any other: challenges. If you follow a lot of fitness creators, you’ve probably seen them before, from Tik Tok to Instagram to YouTube. And as a creator, you may have even run one (or many) yourself. It took us years to learn t
There are so many factors that go into living a happy, healthy, & high-quality life. At Solin, it’s our job to help you unlock that life you’ve always dreamed of living. Dan Buettner – a National Geographic Fellow, journalist, and New York Times bestseller created the concept of the Blue Zones. The Blue Zones are the 5 hotspots in the world where people live the longest, healthiest lives. Those hotspots are: · Sardinia, Italy · Okinawa, Japan · Loma Linda, California · Icaria, Greece · Ni
We recently announced Solin Explore, which you can find by navigating here: https://solin.stream/explore One topic that is always top of mind for creators (and often consumers) is how to rank higher in any given algorithm. This has certainly been a theme on Instagram, Tik Tok, YouTube, and other social platforms for years. At Solin, it’s our goal to provide as much transparency as possible so that creators can put in the effort to rank higher, and so that consumers know why they are being show
Today, we’re excited to announce Solin Explore: https://solin.stream/explore Solin Explore is a place where you can discover and explore the top digital products from creators on the Solin platform. You can sort by several main categories: All, Programs, Challenges, Memberships, & Cookbooks. Within each category, you can filter by: Most Viewed, Solin Elite, On Sale, & Price (Lowest to Highest or Highest to Lowest). We created Solin Explore as a way for fans to come to Solin and more easily d
One thing we really nerd out on over here at team Solin is going deep in research on any topics we’re working on with our creator partners. As a digital products partner & platform, it’s our job to add value to all the creators we partner with and make their digital products better. Not only is this crucial for the creators we work with, but it also allows us to provide more value to the consumers that purchase these digital products and engage in creator communities. Recently, we’ve been desi
Solin is now working with more creators to help them create, design, publish, & distribute their cookbooks & detailed nutrition guides One of the main ways fitness creators have added value and made money over time is through fitness programs & online coaching. If you scan the fitness industry, nearly every online trainer, creator, influencer seems to be selling a fitness program. As the space has continued to evolve over the years, it has gotten even more crowded. While this gives consumers ma
as told by Founder, Mathew Rosenburg My brother, Michael, and I founded Solin back in 2019, partially out of The Wharton School at the University of Pennsylvania, and partially out of a shared incubator house with the rest of our team in Santa Monica, CA. We had 2 gyms, one on the roof and one in the garage, but barely enough beds for everybody on the team (ok I must confess our Head of Design, Paul, actually slept on an air mattress for over a year). We’ve always been incredibly passion
