Challenge start date: January 5, 2026

Challenge end date: February 15, 2026

Open to participants worldwide

Soft to Sculpted Over 40: The $100K New Year Challenge

This challenge is your reset point, a focused, science-backed approach to building lean muscle, waking up your metabolism, and reshaping your body with intentional strength training designed specifically for women over 40.

Because here’s the truth, most women over 40 never get told:

You can wake up motivated every single day… but if you’re relying on random workouts, hopping between videos, or just “getting movement in,” your body won’t change the way you want it to.
Not at this stage of life.

Your body now needs strategy, structure, and progressive overload to respond.

After 40, your glutes and deep core naturally weaken, hormones shift, muscle becomes harder to maintain, and nearly impossible to build, without an intentional program.

This is why so many women are working out consistently yet still not seeing shape changes, definition, or fat-loss results.

This challenge fixes that.

Over the next 6 weeks, you’ll follow a structured training plan that helps you reconnect to your body, rebuild strength, and lay the muscle foundation required for real, visible change. This is about training smarter, not harder, and giving your body exactly what it needs to transform.

You’ll train 4 days per week using a split that prioritizes the areas women over 40 want to improve most:

2 lower body sessions (Glutes + Quads / Glutes + Hamstrings)
2 upper body sessions (Shoulders + Back + Core)

Each workout includes 4–5 targeted exercises with 3–4 working sets, pushing you close to muscle failure, the stimulus required for visible changes in muscle tone and body composition.

To maximize results, this challenge includes deep core work and glute activation to restore the muscles that support your lifts and create the shape you want. This is the exact strategy that leads to measurable changes in your waist, glutes, and overall body composition in six weeks.

You’ll move through two focused phases:

Phase 1 (Weeks 1–3): Rebuild + Reconnect
Quality movement, tempo control, glute activation, deep core strength, and consistent intensity.

Phase 2 (Weeks 4–6): Sculpt + Strengthen
Heavier loads, slower tempos, added volume, and intentional effort to drive muscular change.

Whether you train at home or in the gym, you’ll be guided step-by-step on how to use tempo, pauses, rest periods, and smart progression to reach the intensity needed for real transformation.

This challenge is designed to help you:

• Wake up your metabolism

• Activate your glutes + core

• Break unproductive training patterns

• Train for shape, definition, and metabolic health

Every detail is intentionally designed to help you train with purpose, stay consistent, and finally see changes where women over 40 want them most: a tighter waist, stronger and rounder glutes, and noticeable improvement in body composition.

And to celebrate your progress, this challenge includes a $100,000 prize pool, with cash awards given to women who demonstrate meaningful transformation, consistency, and dedication.

This is your year.
This is your reset.
This is the beginning of your strongest, sculpted phase.

WHAT’S INCLUDED

✔️ 6 weeks of structured strength training — gym or home
✔️ 4 workouts per week (2 lower / 2 upper + core)
✔️ Deep core work and glute activation built into the training
✔️ Two progressive phases for visible muscle + body composition changes
✔️ Clear sets, reps, tempo, and intensifier guidance
✔️ Private community for support and accountability
✔️ Full mobile app access
✔️ Lifetime access with one-time entry

BONUSES

✅ Smart Start Phasing Guide for Nutrition
✅ Protein Recipe Guide + Sample Meal Plan
✅ In-app progress tracking for weights, reps, and measurements
✅ High-protein recipe generator
✅ 50% off Solin’s Ultimate Nutrition Guide

After joining, read the Important Information section inside the platform for setup and next steps.

This challenge is open worldwide and suitable for all fitness levels.

Challenge start date: January 5, 2026

Challenge end date: February 15, 2026

Open to participants worldwide