Challenge start date: January 5, 2026

Challenge end date: January 11, 2026

Open to participants worldwide

Being a student-athlete means your day is packed; from early workouts to late-night study sessions. But here’s the thing: in a world where Name, Image, and Likeness (NIL) opportunities are changing the game, just being talented on the field isn’t enough anymore. What if you could spend a week building your personal brand in a way that feels real and manageable? That’s exactly what the 7-Day Athlete Brand & NIL Readiness Challenge is all about.

This challenge strips away the fluff and focuses on what you actually need to get started. For seven days, you’ll get simple, straightforward workout plans paired with clear exercise guidance, sets, and reps to keep your physical game strong while you build your off-field presence.

On top of that, you’ll learn the basics of NIL; what it means, how it works, and what you can do right now to set yourself up for representation. You don’t have to become an overnight expert; this challenge breaks it down into manageable pieces, so it doesn’t feel like just another thing on your to-do list.

The best part? You’re not doing this solo. There’s a community feed where you can connect with other student-athletes going through the same stuff. It’s a space to share wins, ask questions, and get honest feedback. Plus, the software for tracking weights and reps means you can see real progress, both physically and in your personal brand journey.

Think of this as your one-stop crash course to become representation-ready while still juggling classes and training. No need for complicated jargon or costly agencies; just clear steps, supportive peers, and hands-on tools designed for athletes like you. If you want to get serious about your brand and NIL but don’t know where to start, this challenge is exactly what you need.

What’s included

✅ Workout plans with exercise, sets & reps guidance

✅ Specialized weight & rep tracking software

✅ Community feed to interact with other participants and the creator

Bonuses

✅ High Protein Meal Generator

✅ Specialized tracking for weights & reps

✅ Community feed to interact with other participants and the creator

Challenge start date: January 5, 2026

Challenge end date: January 11, 2026

Open to participants worldwide