Are you tired of fitness routines that feel like a never-ending cycle of starting over?

You want to feel strong, confident, and comfortable in your body without complicated workouts, strict rules, or sacrificing your already full life.

I’m Erica, and I created Built to Last at Home for women who are done chasing quick fixes and ready to build something sustainable.

This program isn’t about extremes.

It’s about structure, strength, and consistency the things that actually change your body over time.

Inside Built to Last, you’ll follow a clear at-home strength plan designed to support your life instead of compete with it:

✅ 4 structured strength workouts per week

✅ Twice-weekly lower-body training for strength and stability

✅ Balanced upper-body and recovery-focused movement

✅ Clear progression so you know exactly how to improve

✅ In-app video demos and weight & rep tracking

✅ Private community support

Included Bonus: High-Protein Meal Generator (Optional Support)

Most women don’t struggle because they lack discipline they struggle because they don’t know how to fuel their body without dieting.

Built to Last includes a High-Protein Meal Generator to help you

• Build simple, protein-forward meals

• Include carbohydrates around training to support energy and recovery

• Stop overthinking food and feel confident in your choices

This is not a meal plan or a tracking requirement it’s a framework to simplify eating and support your training.

Strength training is a stressor, and your body needs fuel to respond well to it.

Built to Last encourages:

• adequate protein

• carbohydrates around training

• consistency over restriction

This approach supports energy, recovery, and results especially for women in their 30s and 40s.

📅 Challenge Starts: January 5, 2026

🎟 One-time purchase for lifetime access

💰 Presale: $39 (increases to $50 on January 5)

This is your chance to stop starting over and finally build something that lasts.